Summarize the Situation of the Communication Industry in 2017 and Predict the Market Competition Tre

On January 21, the operator world network released the 2017 Communication Industry Report (hereinafter referred to as the "report"), which focused on four sectors: communication, terminal, Internet of things and cloud computing. Kang Zhao, CEO and chief editor of the operator world network, gave a brief summary of the industrial situation in 2017 and predicted the market competition trend in 2018.

The decline in per capita call volume of operators is very small, and the decline rate of SMS is stabilizing

The report shows that in the first 11 months of 2017, the total amount of telecom business reached 241.5 billion yuan, but the scissors difference between volume and revenue growth reached more than 11 times. The growth rate of telecom business revenue was only 6.5%.

In addition, the report points out that in the current business proportion, the income of mobile communication business accounts for a significant proportion, but the growth rate of this business is lower than that of fixed communication business.

In the traditional voice short message service, the decline is not as serious as expected. Although the total call volume decreased in 2017, the year-on-year decrease was only 4.4%, which tended to ease, and the decrease in per capita call volume was smaller. The decline in SMS business volume and revenue also continued to narrow year-on-year, and SMS business and revenue basically remained stable.

It is noteworthy that the revenue growth of operators strictly depends on the growth of users. At present, only a small number of new users have entered the network for the first time, and the customer acquisition methods mainly come from competitors and the second card slot. In addition, the application of the Internet of things has brought more promising market space, and the one user multi terminal mode will bring new profit points to operators.

The market concentration of the top five mobile phone enterprises is getting higher and higher

In 2017, the shipment volume of China's domestic mobile phone market reached 491 million, and 1054 new models were listed, with a year-on-year decrease of 12.3% and 27.1% respectively. The market concentration of top5 brand will be further improved, which is expected to reach about 70%, and TOP10 brand will hold 90% of the market share and will maintain.

Kang Zhao pointed out that there is still no major outbreak condition to promote growth in the mobile phone market in 2018, and mobile phone manufacturers should get used to the normality of the stock market. The stock market tests the comprehensive strength of manufacturers in innovation, channel and product experience.

In addition, in the mobile phone market in 2018, the full screen is still the mobile phone micro innovative technology with the largest promotion scope; AI mobile phones will also enter the fast lane within this year, and leading manufacturers will appear. Off screen fingerprint, curved screen, wireless charging and folding screen will also become the mainstream technology trend.

The three operators and Alibaba Tencent form the first echelon of cloud computing

The report points out that at present, the scale of China's cloud computing market accounts for only 5% of the global market, but the prospect is relatively broad. The domestic cloud computing industry is still in the initial expansion stage. Capital war, price war and card position war are not only the keywords of the 2018 cloud computing market, but also the natural competitive path of the cloud computing market.

According to the market performance and comprehensive strength of various cloud computing manufacturers in 2017, the top ten cloud computing manufacturers in China are Alibaba, China Telecom, China Mobile, China Unicom, Tencent, Jinshan, Inspur, Xinhua, Century Internet and ucloud.

The report also summarizes the market situation of IAAs, PAAS and SaaS respectively.

For IAAs, large cloud computing manufacturers compete in the IAAs field, win the bid at a low price, and then rely on the post maintenance profit mode of "horse racing enclosure", which speeds up the market reshuffle process. Small manufacturers in IAAs mainly focus on segmenting the industry cloud market and seek a place.

PAAS is more favored by capital. The report shows that in 2017, more than 500 million scale investment in the primary market of cloud computing was concentrated in the PAAS field, but at the same time, manufacturers in the PAAS field were also faced with enemies. IAAs manufacturers set foot in the PAAS field upward and SaaS enterprises entered the PAAS field downward, which objectively accelerated the development of cloud computing industry.

SaaS has not reached the harvest period of scale in the Chinese market. It is very appropriate to use the word "protracted war" to describe the SaaS industry. SaaS accounts for a relatively low proportion in China's cloud market, with a large market space, but the distribution of enterprises is relatively scattered. The report points out the top five industrial applications of SaaS market, namely finance, education, manufacturing, construction, real estate and software development. Leading enterprises in relevant subdivided industries are easier to grow into giants.

In 2017, the total shipment of IOT chips reached 2 billion, which was on the eve of the outbreak

In 2017, the Internet of things industry ushered in the eve of the outbreak, with considerable progress in the perception layer, network layer and application layer. In terms of domestic IOT chip shipments in 2017, 2G chip shipments reached 1 billion, 4G chip shipments reached 300 million, Nb IOT chip shipments reached 20 million, and Lora chip shipments reached 100 million.

2018 will be a key time node for the profitability of Internet of things enterprises to test whether Internet of things enterprises have a mature enterprise model that can stand the test, so as to find gold in the wave of Internet of things industry. The scale of the Internet of things market is expected to exceed 100 billion in 2018. It is expected that the number of global networking devices will reach 26 billion in 2020, which is recognized as a sunrise industry.

The report mentioned that the three operators are expected to take a leading position in the Internet of things industry. China Telecom has the world's largest NB IOT commercial network and simultaneously carries out EMTC network construction; In 2017, China Mobile's number of Internet connections exceeded 200 million, and launched a special subsidy of 2 billion yuan to support the plant networking industry; In addition to launching NB IOT network upgrade and EMTC test, China Unicom also pays attention to Lora technology and has built many vertical industry platforms. The three operators have invested huge resources to build a mature Internet of things ecosystem first.

The three operators firmly occupy the top three in the ranking of Internet of things manufacturers, specifically China Mobile, China Telecom, China Unicom, Huawei, Alibaba, ZTE, Xiaomi, Baidu, Lenovo understand communication and rihai communication.

Kang Zhao also said that the report made by the operator world network pays more attention to market dynamics and enterprise development, so as to give industry data close to reality and provide decision-making reference for enterprises in the upstream and downstream industrial chains of communication, terminal, cloud computing and Internet of things industries.

Summarize the Situation of the Communication Industry in 2017 and Predict the Market Competition Tre 1

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