Haier's "no Outer Barrel" Cleaning and Care Free Scheme_ Originality Is Strength

In the current washing machine industry, cleanliness and health are always the focus of users' attention. On the afternoon of March 7, at the second global brand summit of Haier household appliances, Haier revealed an original and innovative product to be released in the whole house washing solution - "no outer barrel" washing machine. This new product completely subverts the structural design of the washing machine for nearly a century. The washing machines in the industry are two barrels, one inside and one outside. Haier cancelled one washing outer barrel, which solves the problem of bacterial breeding of traditional washing machines from the root, truly realizes "zero cleaning", and once again attracts the attention of users and the industry.

Originality is strength. Haier's 20 world first technologies have been copied and imitated

Although the washing machine industry has developed rapidly in the past two years, it is difficult for most enterprises to achieve real innovation. Most of the new products are based on the products that should be received by the industry. Therefore, there are still a large number of homogeneous products in the industry, and this imitation innovation also restricts the further upgrading of the industry.

As the absolute leader of the global washing machine industry, Haier washing machine is the key object of "being copied" in the industry. For example, as early as 1996, Haier filled the gap of the world's Micro washing machine and initiated the small prodigy mini washing machine. Subsequently, various enterprises also launched similar products, including today's popular non cleaning and zone washing, which also triggered the follow-up of the industry after the birth of Haier washing machine. Statistics show that at least 20 original and innovative technologies of Haier washing machines have been copied and imitated by washing machine peers around the world.

These 20 imitated original innovative technologies, on the one hand, are enough to show Haier washing machines' grasp of user needs, and on the other hand, they also reflect the driving role of Haier washing machines in the industry trend. From the perspective of Haier washing machine's driving effect on the industry trend, its release of the world's first "no outer barrel" no cleaning washing machine will inevitably lead to the "no outer barrel" reform of the washing machine industry all over the world.

Eradicate the dirty barrel washing in the industry, Haier has no outer barrel design or become a new model

Since the birth of the world's first washing machine in 1928, the washing machine has continued the design of inner and outer barrels nested together. During the washing process, the water will flow back and forth between the inner and outer barrels, so as to drive the clothes to wash in the water. Nowadays, washing machines have been widely used in hundreds of millions of families, but the washing machines are used day by day. There is no better solution to the problem of internal accumulation of stains and breeding of bacteria for a long time. Users urgently need a good product that can not only wash clothes, but also solve the breeding of bacteria in this bucket.

Haier washing machine has made the most investment and achieved the most remarkable results in solving the dirty barrel of washing machine and providing users with clean clothes. As early as 2014, Haier developed a cleaning free washing machine. Its first "smart ball" technology can realize "washing clothes and washing barrels at the same time" through physical cleaning; In 2016, Haier's washing machine innovated the "no water in the barrel" technology, making the inner and outer barrels of the washing machine in a "fully isolated" state, cutting off the possibility of dirt between the barrels entering the inner barrel to pollute clothes again.

Until 2018, the "no outer barrel" no cleaning and protection scheme displayed by Haier washing machine on the eve of Shanghai awe exhibition overturned the structure of washing machine for nearly a century, completely cut off the problem of bacteria breeding in the washing machine from the root, fundamentally solved the problem of "barrel dirty" and realized zero cleaning. The three iterative innovations of Haier washing machine in the past four years have also ushered in breakthrough progress again today.

Users are always the core competitiveness to ensure the long-term development of the enterprise. Under the guidance of the "rendanheyi" model, Haier washing machine took the lead, found the pain points of users, and persisted in iteration in the R & D Center for many years, and finally innovated the "no outer barrel" washing machine, boosting the upgrading of Haier zhihuijiating's first platform brand. Undoubtedly, the global washing machine enterprises will follow up in the future. It can be concluded that many brands in the future washing machine industry will launch a similar concept of "no outer barrel washing machine". Let's predict here, who can become the world's first imitator?

Haier's

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